"The Evolution of the Brand"
The past becomes tangible, memories awaken, emotions resurface – classic cars tug at the heartstrings. And a brand with history has an edge over competitors – its credibility, thanks to years of trust. What for Volkswagen means: "It goes and goes and goes," the saying from Beetle days still stands in the Golf era.
From the past to the future, it's only a few hundred metres here. Close to the Volkswagen factory, where the latest Volkswagen models are made, sits the AutoMuseum Volkswagen. Across a 5,000 square metre display area, a total of 130 vehicles offer a fascinating glimpse into Volkswagen's product history. Among the highlights: many rare concepts, prototypes, and one-of-a-kinds.
The official inauguration of the AutoMuseum was on 25th April 1985: The technical-historical collection of the Volkswagen Group, housed in a former clothing factory with industrial charm, was opened to the public for the first time. On 1st January 1992, the museum was transformed into a charitable foundation: the AutoMuseum Volkswagen Foundation. In the spring of 2001 – coinciding with the opening of the Zeithaus in the Autostadt – there was a strategic realignment. From that point on, the museum focused solely on the Volkswagen brand, which enhanced the appeal of the exhibition.
Particularly captivating: Rare concepts and prototypes stand side by side with Volkswagen production models, allowing for a direct comparison. Which details made it to production and which were discarded? Alongside production vehicles and prototypes, the exhibits also include curious one-offs, such as film star Herbie, a wooden Beetle, or the Sea-Golf – a floating Golf with hydraulic pontoons.
The story continues: The collection at the AutoMuseum Volkswagen is constantly expanding. Regular special exhibitions spotlight intriguing details of Volkswagen's product history, showcasing them from fresh and unusual perspectives.
Here's what our visitors say.
"A wonderful museum with a vast array of Volkswagens. A great blend of production models, rarities, and prototypes. Regular special exhibitions. I'd wholeheartedly recommend a group tour."
Google review by Thomas K. ⭐⭐⭐⭐⭐