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The past becomes tangible, memories awaken, emotions resurface – classic cars tug at the heartstrings. And a brand with history has an edge over competitors – its credibility, thanks to years of trust. What for Volkswagen means: "It goes and goes and goes," the saying from Beetle days still stands in the Golf era.

From the past to the future, it's only a few hundred metres here. Close to the Volkswagen factory, where the latest Volkswagen models are made, sits the AutoMuseum Volkswagen. Across a 5,000 square metre display area, a total of 130 vehicles offer a fascinating glimpse into Volkswagen's product history. Among the highlights: many rare concepts, prototypes, and one-of-a-kinds.

The official inauguration of the AutoMuseum was on 25th April 1985: The technical-historical collection of the Volkswagen Group, housed in a former clothing factory with industrial charm, was opened to the public for the first time. On 1st January 1992, the museum was transformed into a charitable foundation: the AutoMuseum Volkswagen Foundation. In the spring of 2001 – coinciding with the opening of the Zeithaus in the Autostadt – there was a strategic realignment. From that point on, the museum focused solely on the Volkswagen brand, which enhanced the appeal of the exhibition.

Particularly captivating: Rare concepts and prototypes stand side by side with Volkswagen production models, allowing for a direct comparison. Which details made it to production and which were discarded? Alongside production vehicles and prototypes, the exhibits also include curious one-offs, such as film star Herbie, a wooden Beetle, or the Sea-Golf – a floating Golf with hydraulic pontoons.

The story continues: The collection at the AutoMuseum Volkswagen is constantly expanding. Regular special exhibitions spotlight intriguing details of Volkswagen's product history, showcasing them from fresh and unusual perspectives.